Digital Marketing Manager
Remote | UK-Based | Full-Time
£35,000-£45,000
About InTouch
Our customers are growing law firms - the kind where the processes that worked for a handful of matters a month start to strain as the caseload climbs. Their clients expect to be kept informed, their regulators expect every step to be consistent and auditable, and their partners want to take on more work without being buried in admin.
InTouch is the case management platform built for them: it closes more matters with less management overhead, builds compliance and consistency into every workflow, keeps clients updated automatically, and connects everything from accounts to the client portal. We have served firms like these across six countries since 2015, and we onboard every one with a real person.
We are a small, ambitious team of under 10 people. This role exists because marketing has not had a dedicated owner until now - it has been done off the side of other desks - and the function has grown to the point where it needs one person who owns it properly.
The Role
You are our first marketing hire, and you will own the marketing function end to end. This is a hands-on operator role, not a manager-of-people role - there is no team beneath you to delegate to. You will run the channels yourself: paid search, SEO and AI discoverability, LinkedIn, email, the marketing side of the website, campaigns, events and product comms. Where you need specialist help, you will brief and manage agencies and freelancers, but the day-to-day doing is yours.
One thing to be clear about up front, because it shapes the role: you are not the originator of our content. The first drafts come from inside the business, written by people who know the product, the market and our customers deeply, and that is not changing. Your job is to take that raw material and make it work everywhere: edit and sharpen it, shape it for each channel, and get it in front of the right people consistently. If you are a brilliant channel operator and editor who is happy not to be writing every word from a blank page, this is a strong fit. If your ambition is to be the sole creative voice, it is not.
What You Will Do
Email and newsletter
Run our email campaigns and the newsletter end to end - planning, building, sending, measuring - and build the marketing automation and nurture journeys that move prospects along without manual chasing. Manage the calendar so customers and prospects hear from us with a reason, not just noise.
Website (marketing side)
Own the marketing pages of the website - keeping them accurate, current and converting. Run a clear testing programme - A/B tests and conversion-rate optimisation - so improvements come from evidence rather than guesswork. You will not need to be a developer, but you will manage the content and work with whoever does the build.
Campaigns, events and product comms
Plan and run marketing campaigns end to end, handle the logistics of the conferences we attend, and turn product releases into clear comms that customers and prospects actually read.
Agency and freelancer management
Brief, manage and hold to account the agencies and freelancers we use for specialist work - design, build, paid media support. You get the most out of them and make sure the spend is worth it.
Paid digital advertising (PPC)
Own our paid advertising end to end - across Google Ads, LinkedIn Ads, and any other paid digital channels - including account structure, targeting, copy, budget and performance, planned and reviewed on a daily-to-monthly cadence against business goals. Every pound is accountable through proper conversion tracking, and you are the person who knows what it returned.
SEO and AI discoverability (AEO)
Own how InTouch is found - both in traditional search and, increasingly, in how AI assistants answer questions about legal case management software. You will build the content and technical foundations that get InTouch surfaced when a law firm asks a search engine, or an AI, who they should be looking at - with a particular focus on our core markets of England and Wales and Victoria, Australia. This matters more every quarter, and we want someone who is already thinking this way.
Systems and analytics
Be the person who knows our marketing stack inside out - GA4, Google Tag Manager, Search Console, the website CMS and the CRM - and turn the data they produce into decisions. You own the numbers behind every channel, not just the activity.
Data and compliance
Keep our marketing - tracking, email and data capture - compliant with UK GDPR. We sell to law firms, so how we handle data has to stand up to scrutiny, and you are the one making sure it does.
What Success Looks Like
Month 1: You understand our channels, our numbers and our ICP, you have reviewed what is working and what is not, and you have a clear view of the first things you would change.
Month 3: You are running PPC, SEO/AEO, LinkedIn and email yourself, the channels are measured, and the content produced inside the business is reliably reaching the right audiences across every channel without anyone having to push it out.
Month 12: InTouch is measurably more discoverable - in search and in AI answers - we have a marketing function that runs on its own, and you can show the pipeline and visibility your work created.
The numbers you will be measured on: inbound traffic growth, lead volume, conversion rate, and cost per acquisition.
Who We Are Looking For
You are a hands-on marketing operator who has personally run the channels, not just managed people who do. You can show a Google Ads account you built, an SEO position you grew, a marketing-automation or email programme you ran - with the numbers before and after. We have in mind someone with three or more years running B2B digital channels and real fluency in GA4 and the wider Google stack, but evidence beats years on a CV. You are comfortable being the only marketer in the room and owning the whole function yourself.
You are genuinely fluent in how discoverability is changing. You understand SEO, and you are already paying attention to AI and answer-engine optimisation - how to get a product surfaced when buyers ask an AI assistant, not just a search box. You do not need to be told this matters; you are already doing something about it.
You are a strong editor and shaper of other people's material. You can take a rough draft and make it sharp, on-brand and right for each channel, without needing to rewrite it as your own. You take satisfaction in distribution and impact, not authorship.
You manage agencies and freelancers well - briefing them clearly, holding them to account, and knowing when the spend is and is not working. You treat the budget as if it were your own money.
You write and edit clearly. Law firms are precise readers, and everything that goes out under our name needs to meet that standard.
Experience marketing SaaS or technology to professional-services buyers is a strong advantage, as is experience as a sole or first marketer who built a function from a standing start. But evidence that you can run channels yourself and move the numbers matters more to us than a perfect CV.
What We Offer
● Fully remote, UK-based
● 23 days annual leave plus bank holidays
● Your birthday off, or the closest working day
● 3 additional days of annual leave for each year of service, up to 15 extra days (39 days plus bank holidays after 5 years)
● A small, collaborative team where your work is visible, your judgement is trusted, and you own the whole function rather than a slice of it
How to Apply
Apply online at https://www.intouch.cloud/join-us
