A hilarious take on the inception of OnTheMarket – the new rival portal to Rightmove and Zoopla. OnTheMarkert is attempting to break the power of the existing portals and break the trend new online estate agencies are creating.

OnTheMarket has its merits in that Rightmove and Zoopla wield extreme power, and such power in a few doesn’t usually benefit the many.

But by trying to out compete the existing portals and at the same time go against the online estate agencies, OnTheMarket has a colossal mountain to climb. And that mountain is growing as more cash is thrown at the online agencies.

Online agencies will appeal to some demographics, high street agents will always appeal to other demographics.

My money is on OnTheMarket not causing the disruption it intends. But who knows? Time will tell.

Anyway, watch this side-splitting take on how OnTheMarket was conceived.