The rise in conveyancing services that are predicated on bulk processing for a fixed price is clearly attractive to house buyers. And it’s a potential threat to conveyancers who work in the traditional way, and are prepared for the variations that occur from one purchase to another, and the implications they can have for the details of a particular transaction.

Faced with a bulk processor who can advertise a keenly priced service, what can a time-served conveyancer do to make their advantages clear? We’re getting into the world of advertising and marketing here. And for some potential clients, the fact a conveyancer has been doing their job for a couple of decades or more may not in and of itself demonstrate a competitive edge.

A standardised service - which is in essence how bulk processors can make their money - is one that necessarily does things by rote. When the emphasis is on cost, that means personalised expertise is sidelined, and the same approach to solutions is adopted, even if it might not provide the best fit. Where traditional conveyancers win in this scenario is the specific know-how they have developed through years of immersion in the profession serving customers in ways that match their needs.

Given that distinction, it makes sense to emphasise that key difference some more. And a powerful way to do that, which the purchaser can have ongoing experience of during the process of purchase, is to embrace technology. InTouch allows up-to-the-minute information sharing so that the parties involved in a transaction can keep track of just what’s happening, at the time it happens. And ongoing updates make it easy to communicate the nuances of the conveyancing process - and in particular the small details where a skilled conveyancer can shine in comparison to a bulk processing service.