How well does your website perform?
Are you able to find this information out and most importantly do you know if visits are converting to sales?
One way of ensuring visits are converted is to include a clear call to action. An example of a clear call to action would be “Click here to receive a free no-obligation conveyancing quote”
Make it clear and make it simple.
Do you have a quotation calculator on your website?
A quotation calculator ensures you are adhering to the transparency guidelines and makes it simple for the site visitor to find out your costs. Would you prefer to fill in a quick form to find out how much something costs or trawl through a table stuffed full of fees and jargon which you don’t understand?
If you are worried that displaying your costs in this way will only help your competitor know how much you charge or that site visitors may not use your quotation calculator don’t be.
Our whitepaper on how to improve lead generation, conversion rates, and client onboarding explains more.